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Services
App Iconography, Digital Marketing Ads, Traditional Media Mailers and Billboards, Interior Signage
Client
VASA Fitness at Epic Marketing
Year
2020
Flexing the Digital Muscle
During my time at Epic Marketing we interviewed all levels of VASA management, conducted multiple internal focus groups, surveyed 6,493 VASA members, and secret shopped VASA’s personal training offerings. All of this gave us a deep understanding of member attitudes and awareness when it came to everything VASA. What did we discover? Members didn’t have a clear understanding of the remarkable value and benefits of all the classes and training VASA made available to them—which means they also weren’t talking about it with friends and family members that may have also been interested in joining up.
Reaching out to existing members and potential new members, Epic created emails, social ads, hyper-targeted ads and a landing page dedicated to showcasing VASA Fitness and all its amenities. The icing on this protein-packed cake was a photo shoot we executed to capture the vibe, energy and feeling of the VASA experience.
Results
We helped VASA increase their online join percentage from 10% to over 26%, including a 60.64% increase in Year-over-year (YOY) online joins. VASA also saw a 17.86% increase in YOY overall site traffic and goal conversions increased by 42.34% (overall 100.8%). When VASA first started with us, they had 26 locations in two states. With our help, VASA has grown to over 40 locations in six states—and were very excited to see what’s next.
