Blossm launched July 2020 with fundraising through Kickstarter. Currently, the mobile application allows for its users to swap, buy and sell their plants locally. Users can access a message board, and locate users around them who also use the app.
When we performed a heuristic evaluation we noticed that there were some red flags in regards to user experience and wondered what else the users may be struggling with.
How might we utilize the existing Blossm to create a space for like-minded individuals to easily buy, trade and sell plants while also increasing their aspect of community?
In total we conducted 2 rounds of testing with a total of 8 users over 8 sessions
We’ve screened for users who would be interested in buying and selling plants both locally and online
We started from what was already established in Blossm’s original design, and moved forward to create a growing, caring and trustworthy community through branding.